Facebook Cited for Enabling Illegal Housing Discrimination with Advertising Tools

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Facebook cited for enabling illegal housing discrimination by providing developers and landlords with advertising tools on Friday by Ben Carson, Housing Secretary. The advertising tools made it so easy to avoid individuals in view of gender, race, religion, zip code or whether a potential tenant has young children at home or personal disability.

The action, which comes after about two long stretches of primer investigation, amounts to a formal legitimate dissension against the company and begins a procedure that could culminate in a federal claim against Facebook.

HUD’s Assistant Secretary for Fair Housing and Equal Opportunity, Anna Maria Farias said in a statement that, “The Fair Housing Act prohibits housing discrimination including those who might limit or deny housing options with a click of a mouse. When Facebook uses the vast amount of personal data it collects to help advertisers to discriminate, it’s the same as slamming the door in someone’s face.”

Legislature took the side of a few reasonable lodging bunches in contradicting Facebook’s endeavors to have a segregation claim expelled, contending that Facebook can be held at risk when its promotion focusing on apparatuses enable publicists to unreasonably deny a few classes of individuals of lodging offers.

The US attorney for the Southern District of New York, Geoffrey Berman said that, “The Complaint sufficiently alleges that, for purposes of housing advertisements, the categorising of Facebook users based on protected characteristics, and the mechanism that Facebook offers advertisers to target those segments of the potential audience, violated the FHA.”

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