Realme Plans Exclusive Retail Stores Expanding Into India’s Offline Market


Realme plans exclusive retail stores expanding into India’s offline market, the China-based smartphone maker Realme reported on Thursday.

The handset maker likewise demonstrated that it would likewise grow its embellishments line-up. As per market research firm Counterpoint Research, the online-focused gadget maker was among the best smartphone players in the final quarter of 2018 with 8 percent market share.

The Chinese handset maker as of now has one of its innovative work (R&D) base in Hyderabad and another in China, while its manufacturing processing plant is situated in Greater Noida. The organization’s manufacturing plant in Greater Noida has a creation limit of very nearly 60-80 million handsets every year.

Chief Executive Officer, Realme India Madhav Sheth said, “In the second half of the year, we would open exclusive stores in India where the prospective buyers can get a hands-on experience of the entire portfolio of Realme devices that would include accessories as well as smartphones.”

Realme is additionally attempting to work together with 20,000 multi-mark retail outlets crosswise over 150 cities in the nation. Already, Realme had an elite organization with Reliance stores for disconnected offers of the items.

As per CyberMedia Research (CMR’s) versatile handset report, Realme’s smartphone shipments developed by more than 600 percent in the September-October period in contrast with the July-August period a year ago, making it the best rising brand in India.

“We have another plant in Greater Noida which is adjacent to the current facility, that will cumulatively double up the capacity of making handsets every year. It has just started its operations,” Sheth added. “With the new offline stores, we would extend our sales channels reaching out to our offline customers in every region. This is the extension of our sales strategy and ultimate target of ‘Realme for Every Indian'”.